*Empowering Change Through Vision and Leadership*
In a world where organizations thrive on innovation, identity, and culture, Noura AlBaz has emerged as a pioneering woman leader who blends creativity with strategic thinking to drive impactful transformations.
With a remarkable career spanning branding, marketing, corporate communications, change management, organizational culture, and public relations, Noura has become a role model for women leaders aspiring to make a difference in dynamic, evolving industries. Her journey is a testament to resilience, ambition, and the courage to lead change at every step.
*The Beginning of a Visionary Journey*
Noura’s professional path began with a passion for design and storytelling, which she transformed into a powerful career shaping brand narratives and corporate identities.
Armed with a Bachelor’s degree in Graphic Design from Dar Al Uloom University and a Diploma in English Language and Literature from King Saud University, Noura laid a solid foundation for her multidisciplinary expertise. Her executive studies at IE Business School further refined her leadership and strategic acumen, preparing her to lead with confidence and purpose.
*Leading Cultural and Organizational Transformation*
Currently serving as the General Manager of Organisational Culture at the Ministry of Economy and Planning (MEP), Noura is driving impactful cultural initiatives that foster collaboration, innovation, and employee engagement at a national level.
Previously, as Executive Manager of Branding at Al Rajhi Bank, she spearheaded brand transformation strategies, enhancing one of Saudi Arabia’s most influential financial institutions’ connection with customers and employees alike.
From her leadership roles at solutions by stc, GAZT, and Bahri, Noura has consistently demonstrated her ability to inspire change, manage complex projects, and unite diverse teams under a shared vision.
*Breaking Barriers, Inspiring Women*
As a woman leader in a rapidly changing corporate landscape, Noura has shattered glass ceilings and set an example for aspiring female professionals. Her expertise in change management and strategic communications has allowed her to successfully guide organizations through transformative shifts while empowering teams to embrace innovation and adaptability.
She represents a generation of women leaders who are driving progress and shaping workplaces where inclusivity, creativity, and collaboration thrive.
*Key Highlights*
General Manager of Organisational Culture — Ministry of Economy and Planning (MEP)
Former Executive Manager of Branding — Al Rajhi Bank
Expertise in branding, marketing, organizational culture, and change management
Led large-scale transformation and culture change programs
Executive alumni — IE Business School
Advocate for women empowerment, purposeful leadership, and sustainable growth
*Featured by The Leaders*
The Leaders Magazine celebrates Noura AlBaz as one of the most inspiring women leaders redefining branding, communications, and organizational transformation. Her journey reflects the power of visionary leadership and highlights how women continue to reshape industries and cultures across the region